Heineken Go Places. by Superhero Cheesecake from Netherlands with 7.31. ", View the stories of two Singapore employees below. And so we encourage you to #GoPlaces. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Go Places, is an online interview that will create a personal profile, which people then send with their resume on LinkedIn to apply for a Heineken dream gig. Client: The Heineken Company Agency: Cloudfactory Creatives: Sandrine Huijgen, Jessica Kersten, Olivier Teepe (Cloudfactory), Lennart Verstegen (Wefilm) Managing… Heineken // Go Places // Manifesto on Vimeo Welcome to what we like to call The Interview. In Romania, HEINEKEN are 1.150 de angajati care lucreaza intr-una din cele 4 fabrici, in aria de vanzari sau in sediul central al companiei. Heineken has launched a new campaign informed by the real-life experiences of employees, to engage and inspire future talent. Content. Back in 1873 a young entrepreneur named Gerard Heineken discovered a passion for brewing. HEINEKEN is the world's most international brewer. Background One thing is for sure, each campaign is a 100% Heineken… And after watching this video and taking their interview I sure you will want to. With a curious mind and a broad skill set, these professionals embody the company's core values and culture and what sets it apart from its competitors. The collection of films illustrate how with the right mindset, people 'Go Places' physically and professionally during a career at HEINEKEN. Next to a manifesto video, the campaign revolves around an interactive ‘job interview’, leading candidates in 12 unusual questions to a personality profile. Working life was the biggest driver of Malaysians' wellbeing growth in 2019, From Amazon to Netflix: Why office spaces may prevail over home offices or flexible workspaces, Learning and Development Asia 2021 Malaysia, Learning and Development Asia 2021 Singapore, 2021 public holidays in Vietnam, Thailand, Indonesia, Philippines, Singapore and Malaysia, Skills CHROs will need to succeed in 2021, Guide to the talent challenges faced by Indonesia’s HR leaders, HR guide: Biggest employee wellness trends for 2021, Q&A with Leo Chan, director for HR at Microsoft Hong Kong. The first results were beyond everyone’s expectations. The employer brand campaign will roll-out globally from February 2019, with markets promoting it through a multichannel approach, including earned amplification, paid media partnerships, online and social media engagement, geo-targeting of job sites such as LinkedIn, and promotions at career fairs and events. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Our vision is positive and yes, a bit cheeky at times. We are confident that the cross-cultural and cross-functional approach that the APGP offers will empower graduates to Go Places with HEINEKEN and acquire an advantageous array of skills,” said Roland Bala, HEINEKEN Malaysia’s Managing Director. Go Places 2.0 features over 30 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which HEINEKEN was built. 0.00. We look forward to welcoming a new batch of graduates for the APGP 2020 intake. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. The campaign, which launches this week, features the stories of 33 Heineken employees, from Carlos who heads up Heineken’s ecommerce business The Sub to Marcel trying to sell cider into the competitive South … Heineken launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. There’s a journey to be made! HEINEKEN markets involved in Go Places 2.0 include: Mexico, Vietnam, Spain, Nigeria, South Africa, Singapore, Slovakia and the Netherlands. In an effort to engage future talent, Heineken’s Go Places 2.0 looks internally, and focuses on the stories and experiences from 33 real employees … We partnered with HEINEKEN to amplify its global employer brand campaign and to promote the value of employer branding. Visit Site. The ‘Go Places’ interview, according to the organisers, is an interactive storytelling game that takes participants through an adventure of questions while also adopting elements of the global Heineken Company culture. Go Places 2.0 at HEINEKEN. Named Go Places 2.0, the campaign features the stories of 33 Heineken employees from around the world to showcase the brand's entrepreneurial culture. The videos illustrate the type of talent Heineken aims to recruit, encouraging bold and brave ideas, giving the power to the employee to take their career into their own hands. Go Places 2.0 is a continuation of HEINEKEN's Go Places campaign, launched in 2016, which focused on making the online application process personalised, compelling and interactive with the aim of attracting dynamic talent. Today you go places that make you go places. Go Places uses a combination of film, gaming and life-defining decisions to guide participants on an adventurous experience. HEINEKEN seeks to employ professionals with a thirst for knowledge and a spirit for adventure. Whatever your expertise - and wherever you are in the world - if you have a pioneering spirit and a thirst to do things differently, joining us could be your perfect next step. It features actual Heineken employees giving it a playful, personal touch. Information about global popularity: 250 products in 70 countries are also mentioned by the brand. Some modules are disabled because cookies are declined. Learn a craft, learn a trade. The campaign as per its name, seeks to employ professionals with a thirst for knowledge and a spirit for adventure. We created a bespoke Q&A article featuring an exclusive interview with HEINEKEN and their creative studio, Cloudfactory, about their Go Places employer brand campaign and the interactive film they created to wow future employees. Accept cookies to experience the full functionality of this page. The Heineken GO Places campaign. Q&A article. Next. The Heineken Story . By browsing our website, you consent to our use of cookies and other tracking technologies. The Magic of Heineken® Tapping from our rich history and proud heritage, our campaigns tell the developing tale of our brand. Through "Brewing a Better World", sustainability is embedded in the business. The video doesn’t stand alone in this Employer Branding campaign. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp. Learn about the HEINEKEN Company and about yourself. “Go Places” illustrates the distinctive and spirited culture prospective talent could expect from working at Heineken. The first version of this campaign, Go Places, was launched in 2016. Join us and be on your way! 0.00. HEINEKEN’s new global employer brand campaign, Go Places, is an engaging interactive experience aimed at wowing potential talent with the essence and spirit of the company. Susan LaMotte is the founder of exaqueo , a workforce consultancy that helps companies build cultures, employer brands and talent strategies. HEINEKEN launches an innovative new employer branding campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Hannah Nottage This is not the first time, Heineken has tried to get our attention. For more information, please contact: HEINEKEN markets involved in Go Places 2.0 include: Mexico, Vietnam, Spain, Nigeria, South Africa, Singapore, Slovakia and the Netherlands. The opportunities at HEINEKEN are limitless. So he purchased a piece of land in what is now the centre of Amsterdam, built a brewery and set about perfecting the recipe that would soon become Holland’s first ‘premium’ lager beer. HEINEKEN a inceput ca o mica afacere de familie, iar astazi are o istorie de peste 150 de ani. Heineken is “rejuvenating” its employer branding campaign ‘Go Places’ with a new focus on showcasing employee stories and driving awareness and engagement.. How satisfied are Southeast Asia's e-commerce employees? We use cookies and other tracking technologies to improve your browsing experiences on our website, to show you personalised content and targeted ads, to analyze our website traffic and to understand where our visitors are coming from. With a curious mind and a broad skill set, these Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Usability. HEINEKEN taps into talent around the world for Go Places 2.0 campaign. Heineken has launched a new campaign informed by the real-life experiences of employees, to engage and inspire future talent. © 2020 Copyright Heineken N.V. All Rights Reserved, Results, reports, webcasts & presentations, 2020 Full Year Results & on-going Strategic Review update, Tiger® launches new brand film 'Yet Here I Am', Amstel celebrates 150-year anniversary with expansion to China, HEINEKEN to nominate Nitin Paranjpe as Supervisory Board member, HEINEKEN, part of the Hydrogen revolution. Take the “Heineken Go Places” Interview (Nigerian Breweries Plc) – goplaces.theheinekencompany.com; Heineken is back to recruiting with “Go Places,” led by a musical Dr. Seuss-ish video inviting candidates to respond to 12 questions, which must be … Learn about the HEINEKEN Company and about yourself. As informed by Heineken Malaysia in an interview with Human Resources last year, it was described as a company-wide initiative, featuring several initiatives that cater to both employees as well as potential recruits. Creativity. TAKE THE INTERVIEW. In 2013, Heineken’s internship contest “The Candidate” scored a bronze Lion at Cannes and generated over 1,700 global entries. Go Places with Heineken is a brand new campaign from the Dutch brewing giant. Heineken Go Places. 0.00. ‘Go places’ will also focus on talents and human resources in … "On the ground, we visited several universities and hosted career talks, where we shared with students what it means to Go Places with Heineken Malaysia. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. 47 Collect. Go Places is where Heineken cleverly promotes its brand through the Online Interview Test. The videos illustrate the type of talent HEINEKEN is looking to recruit, encouraging bold and brave ideas, giving the power to the employee to take their career into their own hands, and have the autonomy to do it. Site of the Day October 5, 2016. Do you have what it takes? Actually it’s the additional interactive website, GO Places, where you can answer the questions of the interviewer.It’s a personality check and an introduction of the company in one. But it’s not like anything you ever seen before. Do you have what it takes? In each interview scene, Brand's brands are skimmed in a subtle way, increasing high product awareness for Heineken. This is "Heineken // Go Places // Case study" by Wefilm on Vimeo, the home for high quality videos and the people who love them. Congratulations! Named Go Places 2.0, the campaign features the stories of 33 Heineken employees from around the world to showcase the brand's entrepreneurial culture. Hannah.Nottage@edelman.com. Each of the 12 questions have to be answered in 5 seconds or you will be mocked by the interviewer and blocked from continuing., which must be answered in three to five seconds. Production company Wefilm invited us to create vfx for Heineken’s state of the art recruitment film. On social media, via our corporate Facebook page, our digital campaigns reached a wider audience and inspired many to check out how they can Go Places with us by visiting our new careers microsite," as shared with Human Resources previously. Go Places 2.0 showcases 22 HEINEKEN markets, and a variety of roles, levels and departments within the organisation including Marketing, Sales, Finance, Supply Chain, Procurement, Human Resources, IT and Corporate Affairs. How to run virtual meetings that everyone enjoys attending. Welcome to what we like to call The Interview. HEINEKEN INTERNATIONAL recently launched an innovative new employer branding campaign called ‘Go Places 2.0’, inspired by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 will roll out globally from February 2019, with markets promoting it through a multi-channel approach, including earned amplification, paid media partnerships, online and social media engagement, geo-targeting of job sites such as LinkedIn, and promotions at career fairs and events. HEINEKEN Go Places là chương trình dành cho tất cả các bạn sinh viên Việt Nam, với mục tiêu đồng hành cùng các bạn để khám phá những giá trị tiềm ẩn, định hướng nghề nghiệp tương lai và lựa chọn môi trường làm việc phù hợp cho chính bản thân mình. HEINEKEN markets involved in Go Places 2.0 include: Mexico, Vietnam, Spain, Nigeria, South Africa, Singapore, Slovakia and the Netherlands. This is "Heineken Go Places The Interview" by The Outpost on Vimeo, the home for high quality videos and the people who love them. Click here for more information. This is in fact, the first time HR has taken a marketing kind of route to attract applicants and present an employer brand. The campaign is a continuation of Heineken's 2016 Go Places campaign which "focused on making the online application process personalised, compelling and interactive with the aim of attracting digitally-dynamic talent. The campaign presents Heineken as the company and not just the brand. We use cookies to optimize the website, no personal information is stored. 0.00. Watch the Heineken Go Places ad below, experience the full site and then tell us what you think in the comments. Fun and ambition is in our DNA. Today is your day! One can take ‘the interview’ at the ‘Go Places’ site of Heineken. With the Go Places 2.0 campaign, HEINEKEN hopes to not only demonstrate the diversity of opportunity available to candidates, but also show the characteristics that drive the organisation forward and continue to make HEINEKEN a great place to work. Heineken has received over 300% more job applications via LinkedIn than in … It is the leading developer and marketer of premium beer and cider brands. Starring real Heineken employees, viewers will get an authentic view of the company’s unique and adventurous personality, as well as the rich world of opportunities across its 250 markets and 70 brands. Go places with HEINEKEN From brewing to brand building, marketing to account management, a career at HEINEKEN offers far more than just great after-work drinks. The Heineken voice is witty, intelligent and speaks in a refreshing tone. Heineken Go Places is still going strong. You see Heineken wants you to come to work for them. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Contact information The Outpost Lauwerecht 12 3514 BB Utrecht The Netherlands T +31 30 711 62 94 M +31 (0) 6 229 88 464 E info@theoutpost.nl Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. Design. Chris Van Steenbergen, Chief Human Resource Officer at HEINEKEN, commented: "At HEINEKEN we recognise that many professionals today want to experience different challenges, take advantage of various opportunities and experience multiple cultures. By showcasing our culture and the desired behavioural characteristics, we hope to maintain HEINEKEN's position as an employer of choice across the world, and in particular within those markets key to the company's growth.". 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